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Exploring NIKKOR Lenses: Bali  https://www.youtube.com/watch?v=EcaVUIesM       Take a journey to the island of Bali together with Nikon professional photographer Scott A. Woodward, and his student Cazmir Leenheer. Take in the  wonderful sights and sounds as they travel and photograph the culture and breathtaking landscape of the island with a range of NIKKOR lenses.   Heartography, Photography Straight From the Heart https://www.youtube.com/watch?v=5a6fd-wvIdw    Watch how Grizzler became a canine photographer with Nikon’s help. With a device developed to turn emotions into photographs, see how they  managed to capture how one dog perceives the world by using his heart rate as a trigger for the camera.     Nikon D7200: The Road Less Travelled  https://www.youtube.com/watch?v=P4K_8QQaprI Take the road less travelled and bring your photographic journey to new heights with the reliable D7200. Let the DX-format 24.2 megapixel CMOS  sensor and EXPEED 4 image-processing engine unveil its full ability to capture sharp and detailed imagery. Shoot focused and clear images even in low-  lit situations, thanks to the Advanced Multi-Cam 3500 II 51-point autofocus sensor module with a detection range down to -3 EV. Capture all the action  with up to 100 jpegs of continuous shooting or experiment with superior Full HD […]
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New Parlotones music video shot on Nikon.

We recently teamed up with The Parlotones to shoot their latest music video  ‘’Electricity’’ in Lesotho. The video was directed by Andy Ellis and filmed by Damon Hyland with the Nikon D810. https://www.youtube.com/watch?v=ouJPzcbmupU&feature=share
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Joe McNally interview

  Nikon in South Africa caught up with internationally acclaimed photographer, Joe McNally, whose career has spanned more than 30 years and included assignments in over 60 countries. Joe is best known for his ability to produce technically and logistically complex assignments with expert use of colour and light. Brett Florens: What advice would you give the young Joe McNally twenty years ago? JM – I don’t know if I would have listened back then, but the best advice that I would have given myself would have been to diversify. I think that is really important advice for any young photographer. Reach out to a wide variety of clients. If you’re a general assignment photographer, try and establish clients who are not just in the editorial realm, but also commercial and corporate players. Stay on top of trends. I’ve been lucky because I kind of bounce along with my blog and my social media presence. I was always interested in writing and it seemed like a good idea, but it was never planned. When you choose the path of photography nowadays, you have to have a broad-based marketing plan with an idea on how to include social media: Having a voice in […]
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Victor Matom

Victor Matom is a proud resident of Soweto with a passion for photography and sharing knowledge, combining this with his desire to provide skills to his community, Victor has spent twenty five years teaching photography. “South Africa is filled with remarkable and inspiring stories. Stories of ordinary people accomplishing extraordinary things through their love of photography and the art of storytelling,” says Grant Askham, Chief Executive Officer for Nikon in South Africa. “We are inspired by his work at the Sifikile School of Photography and with this partnership aim to afford many future aspiring photographers the opportunity to share their voices.”                
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Black and white photography with Nikon

For the month of March we have been focusing on the art of black and white photography. We asked a few of our photographers to share their tips and tricks on how to take the perfect black and white shot.   Black and white is a style of photography that lets you simplify your images. It allows you to  focus more on your subject matter and lighting. There are no colour tones to worry about;  it’s a playground for shapes and light/dark tones. To create dramatic black and white images don’t neglect paying attention to your shadows  just as much as your light. The one can’t live without the other! Not to mention there is a certain classic beauty to great black and white photography, something we should all try every now & then. Seagram Pearce Photography           My tip for shooting black and white is to light the shot in a way that gives you nice contrast between your shadows and highlights. Gavin Kleinschmidt
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NIKON PHOTOGRAPHERS SURVEY

Stand a chance to win by taking our survey
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Workshops March till April 2015

  Book here: https://www.premiumconnect.co.za/bookings/#*  
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I AM FREE TRAINING

Free training on selected Nikon Coolpix, DX and FX DSLR and speedlight models.
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