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Playing with Reality by Jason McGroarty

    As a young boy, Jason spent time going between his parents’ town house and the country setting of his grandparents’ bungalow. Both surroundings expressed such drastic differences and he became familiar with each existing in its rightful place. It wasn’t until one night, with dimly lit street lights on the outskirts of his parents’ hometown, he had a unique experience. “I came across a beautiful vixen in the middle of the path and for a moment we stopped in our tracks and looked at each other. In that moment, I felt an overwhelming feeling of wonder and before I could take my second breath the vixen disappeared into a nearby bush,” It was after this experience Jason began to question his understanding of our surroundings. To him it was a reminder that the wonderful planet in which we live in is shared with these other charismatic creatures – hence project Totem was born. The project explores the fact that the line between humans and wildlife is not as clear-cut as we would like to believe in, and that in the animal kingdom, the only thing we can count on is unpredictability. To create these striking and haunting images, […]
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Black & White photography with Adrian Steirn

“I believe that a great black and white image consists of three critical elements: strong contrast, careful consideration of depth of field and a reflection of incredible access to the subject.” Adrian Steirn                     For more information on Adrian Steirn visit http://www.adriansteirn.com and https://www.facebook.com/adriansteirn      
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#THRUTHELENS

  #Thruthelens is here! We are very excited to announce that we have joined Instagram. We will be using our Instagram account @IamNikonSa to showcase South African photographers and the everyday beauty captured by our Nikon family. Tag us with #Thruthelens and your photographs could be featured. To follow us on Instagram: http://instagram.com/iamnikonsa/
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I See A Different You

We’re proud to welcome I See A Different You to the Nikon Family.
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New Coolpix range

GET READY TO CAPTURE EVERYDAY ADVENTURES WITH NIKON’S NEWEST COOLPIX RANGE
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The World of Astrophotography: D810A

    Part I: D810A – The World of Astrophotography (0:01 to 2:26 minutes) Introducing the new D810A, Nikon’s first FX-format DSLR exclusively created for astrophotography. With an impressive 36.3-megapixel image sensor that shoots in ultra-high definition, this stellar camera also features outstanding capabilities to capture nebulae that emit with H-alpha wavelength in red. It is enhanced with unique functions specifically designed for astrophotography. Part II: Nikon – The World of Astrophotography (2:27 to 4:50 Minutes) Beyond the D810A, Nikon’s full range of digital cameras can also be used to capture the beauty of the galaxy. This second part of the video was created by editing a series of images taken with various Nikon digital cameras using the interval timer setting, to produce a time-lapse movie.  
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AF-S NIKKOR 300mm f/4E PF ED VR

Exceptional Telephoto Performance Takes on a Highly Portable Form
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Meet Nikon USA Ambassador Dixie Dixon

  Meet Nikon USA Ambassador Dixie Dixon, a Texas born and bred commercial fashion photographer. Read about her recent experience with the new Nikon D5500 and how Nikon Asia contacted her to shoot the first Nikon touch screen DSLR campaign. https://dixiedixonphotography.wordpress.com/2015/02/01/nikon-d5500-campaign/  
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D750 Camera of the Year

  And the winner is… the ‪D750! The D750 has been named Popular Photography’s camera of the year 2014. The award celebrates the image-making machine that most refined or redefined photography as well as overall performance and technological advancement. Read the article here: http://www.popphoto.com/gear/2014/11/camera-year-nikon-d750   We are excited to announce that the D750, Df and V3 are the proud recipients of the iF Product Design Awards 2015. Chosen out of 4700 products, these cameras were recognised for quality of design, functionality, innovation and simplicity of operation. http://bit.ly/1JQbZcY
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