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Two of Nikon’s top digital SLR cameras receive recognition from the prestigious international design competition

Johannesburg, South Africa – 09 April 2018 – The latest FX-format Nikon D850 and DX-format D7500 are proud recipients of the Red Dot Award: Product Design 2018, as announced by Nikon in South Africa today. With more than 6,300 entries from 59 countries submitted for the award, the submissions were judged by a panel of recognised design specialists from around the world based on aspects such as innovation, functionality, and durability. The design competition, with more than 60 years of history, is sponsored by Germany’s Design Zentrum Nordrhein Westfalen. Winning products will be showcased at a special exhibition to be held from July 10 to August 5, 2018, at the Red Dot Design Museum in Essen, Germany. Overview of Nikon D850:  The Nikon D850 is a digital SLR camera that greatly expands the user’s range of expression by delivering high-resolution and high-speed performance, featuring an effective pixel count of 45.7 megapixels and continuous shooting at approximately 7 fps1 with the camera body alone (the rate increases to approximately 9 fps1, 2 when the MB-D18 Multi-Power Battery Pack is used). It is capable of recording full-frame 4K UHD (3840 x 2160)/30p movies, as well as supporting the creation of 8K time-lapse […]
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Top Tips for Taking Great Wildlife videos

Camera and lens choices Take into consideration the following factors: DX or FX: the full-frame FX format size offers the ability to maximize beautiful shallow depth of field to isolate a subject from its background when using a short telephoto lens, while also enabling epic landscapes with a wideangle zoom such as the 17-35mm f/2.8D IF-ED. Alternatively, the smaller sized DX sensor boasts a crop advantage, so if your preferred subjects (e.g. birds) are often framed with longer lenses, then using a DX sensor with its 1.5x crop gives you extra reach with no compromise to resolution. Size and handling: a more compact camera body like the new D850 or D7500 will be easier to transport and handle, while the articulated screens on the D5600 and D5500 allow you to capture low-level angles without having to get your eye down to that level. Budget: a higher priced camera generally offers more manual control. More manual control gives you a wider range of ways to capture, but you may not need this, especially if your preference is to shoot in an automated mode.• Resolution: which is better for your workflow? 36MP or 24MP still images? Resolution will be important if you plan on creating […]
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Free Sensor Cleaning

Dealer Info: Durban Broadcast Lighting Address: 21 Lanner Road, Falcon Industrial Park, Pinetown, 3610 For Bookings: vertozal@premiumgroup.co.za Bloemfontein Kloppers Address: Loch Logan Waterfront, 105/7 Henry St, Willows, Bloemfontein, 9300 For Bookings: vertozal@premiumgroup.co.za George Kloppers Address: Enterprise Road, Pacaltsdorp, George, 6530 For Bookings: vertozal@premiumgroup.co.za
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GETTING INTO THE REVERSE RING MACRO CRAZE

There’s never a right or wrong in photography. It’s more of a perspective and everybody has an opinion. The Reverse Ring Macro is a very old technique, an “oldie” but “goodie”, and I will be sharing my personal experience in this article. I’ve been trying to get this technique to work for the last seven years. While I love macro photography, just magnification alone was not satisfying my creativity. Going back to the books and looking up old techniques helped narrowed down what I needed to get. I was looking for a distinguished blur, or as I call it, “artistic bluriness” for the background. And that’s when I discovered Reverse Ring Macro (RRM). Here comes the trial and error learning process. Insect photographers swear by this technique. I was told that you could get more magnification on the reverse lens than your normal macro, but I wasn’t convinced till I tried it. And it wasn’t easy to master. First of all you needed steady hands, a cooperative subject and loads of patience. Everything is done manually – No autofocus, just you and your understanding of your equipment What I also loved about this technique is the opportunity to try different […]
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BIRD PHOTOGRAPHY: A BIRD’S EYE VIEW

Birds can be one of the most exciting and peculiar wildlife subjects to photograph, but, it’s harder than it looks. Birds are easily startled and are quick to fly away when they sense danger. They also have fast and unpredictable movements, which can change your composition in a split second. However, when the right steps are taken, the results can be simply stunning. The aim is to capture a wonderful photograph full of colour and character. COMPOSITION The background of your shot is extremely important, so here are some tips on how you should frame your composition. Try photographing the bird when it is in front of some neutral textures, such as the bark of a tree or grass. This will help to naturally emphasise the shape and colours of the bird. If you are shooting against a busy background, try using a shallow depth of field to create a bokeh effect. The wider the aperture, the more pronounced your subject will be in the frame, bringing its colour to the fore. A very well-known tip is to focus on the eye of the bird. This allows you to have a natural point of focus in your shots and helps […]
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Your Nikon School guide to improving your photography

It can be daunting taking your first DSLR out of the box – the sight of all those controls can leave you worried about leaving the safe shores of Auto shooting in case you press the wrong button and mess everything up. Yes, our cameras have a lot of functionality (i.e. buttons, control dials and menus!) , but did you realise that the average working professional photographer probably only uses 10-20% of those functions day in, day out? They’ll only trouble the remaining 80-90% in very specific situations. So, make like a pro and concentrate just on the 10-20% of the functions you’ll probably use the most – which is where these tips come in… 1. Main controls One of the key things you need to do to leave Auto behind is develop the muscle memory for instinctive use of your DSLR’s main controls. When I was starting out, I used to get off the tube at the second-to-last stop, then walk the rest of the way home taking pictures. It didn’t matter what I was shooting; it was all about becoming familiar with the controls, so it became second nature to find them and use them. Key controls on […]
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Valentine’s Competition

  COMPETITION: BE PART OF A LUXURY LUNCH & CHOCOLATE TRUFFLE EXPERIENCE  AND ENJOY SOME TIME BEHIND THE WHEEL OF A JAGUAR VEHICLE, 15 FEBRUARY 2018. Nikon in South Africa, in partnership with Jaguar Land Rover Centurion invites you to indulge your senses this Valentine Month. Arrive at Jaguar Land Rover Centurion and enjoy some time behind the wheel of a Jaguar. Thereafter you will be introduced to the “History of Chocolate”on arrival at Casalinga Ristorante Italiano, Johannesburg with some chocolate tasting experiences. Get your hands dirty by creating your own deconstructed chocolate truffles. Use your imagination and creativity with the fruits, biscuits and nuts provided to make your own unique creations. Take your hand crafted truffles home. Finish off this culinary experience with a luxury lunch at Casalinga Ristorante Italiano, Johannesburg. Prize: Tickets for 10 couples to the Luxury Lunch & Chocolate Truffle Experience & Time behind the wheel of a Jaguar vehicle. How to Enter:  – Please note: Only Entries from Gauteng can be considered due to the Venue. – Send us your name & email address to alishao@premiumgroup.co.za – Entries ends tonight at midnight (12/02/2018)
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Creating Bokeh in a Photo with the AF-S DX NIKKOR 35mm f/1.8G lens

Professional photographers often talk about the “bokeh” (pronounced Bo-kay) of a lens or the bokeh in a photograph but I bet you’re asking yourself what is bokeh and should I even care? Simply put, bokeh is the effect of a soft out-of-focus background or foreground that you get when shooting a subject. The lenses usually associated with bokeh are fast lenses like the AF-S DX NIKKOR 35mm f/1.8G lens. The f/1.8 aperture is what makes this lens fast. Smaller numbers, like f/1.4, f/1.8 or f/2.8 correspond to wider apertures and the wider the aperture of a lens the faster that lens is said to be. Sometimes bokeh is very noticeable—like the out of focus, soft blobs of light that may be in the background of a photograph. That’s bokeh. And, sometimes bokeh is less noticeable, there’s just a pleasing quality to the out of focus background of an image. The 35mm lens is ideal for taking images with a pleasing bokeh because it’s a fast lens, with a wide aperture of f/1.8; portraits of people or animals, groups of people, flowers, landscapes, nature and architecture are all great subjects for this lens. The bokeh in the background of this photograph […]
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Image Layering

Multiple exposures used to be a complex procedure back in the days of film, however with today’s Nikon DSLRs, once you select the number of exposures you’re going to make, the camera automatically layers the images for you. Multiple -exposure mode is in the camera shooting menu. Depending on the DSLR you have, you can choose anything between 2-10 images to be recorded as a single sequence or a series of images which are overlaid on top of each other. You can also choose the blending mode – whether you want them lighter or darker, or to average the exposures as you shoot them. This method of shooting multiple exposures is done live at the point of capture, therefore creating the multiple exposure once you have taken the set amount of images (these images can be RAW or JPEG). There is another alternative, called Image Overlay, and it’s especially useful if you decide you want to blend images after taking them. Found in your camera’s Retouch menu, this blends two or more images – the only provisos are that they must be on the same memory card and they must be captured as NEF (RAW). Not only is this quick […]
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5 things you need to know if you’re thinking of turning your photography hobby into a career

A new year brings new intentions and for some that means a workplace re-think. If you’ve been dreaming of turning from hobbyist to pro, picking up your camera full time, here’s Portrait Photographer Holly Wren’s top 5 things you need to know: Failure is inevitable in Photography Don’t expect every frame or every shoot to be a success. Failing is part of the process and it’s essential to learning. After each shoot, look at those images that didn’t work and ask yourself “why”? Dissect the image, and consider what you need to change next time. It’s easy to get the shot you want when conditions are perfect, but when you’re a pro there are times you can’t control the conditions so you’ll need to have a bank of answers to your “what if” questions and the only way to learn and build these up is to practice. So, embrace the failed shoots and missed shots, because those failures will teach you way more than the successes. Research is essential Research will be key to your success in the world of professional photography because, if your wanting to photograph full time, it’s essential you know your market. Who your clients are, […]
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