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Snap Impressive Images and Share over Social Networking Sites

The Nikon D3400 Digital SLR photography with SnapBridge for connected content creators Johannesburg – South Africa, 17 August 2016 – An all-new entry-level DX-format DSLR with easy connectivity to smart devices, is announced by Nikon Middle East FZE today. From outfit-of-the-day portraits to edgy street photography or one-of-a-kind culinary experiences, the new Nikon D3400 easily captures these visual contents for instant sharing to social platforms.   Designed for aspiring photographers and users accustomed to shooting with their smart devices, the D3400 is the first entry-level DSLR enabled with SnapBridge connectivity via a built-in Bluetooth® low energy technology that automatically transfers all photos*1 taken with the camera to a smart device*2 with simple, one-time set-up. This eliminates the need to manually reconnect the camera to a smart device for each image transfer and connection is maintained even when the camera is turned off. Now sharing of images taken from the DSLR onto social media has never been easier. “The D3400 is an excellent introduction to DSLR photography for the always-connected user. Combining the best of both worlds, users can now create with DSLR imaging innovation for excellent image quality throughout the day, while enjoying the always-on connectivity of their smart devices to […]
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Telephoto versatility with new NIKKOR lenses

AF-P lenses with fast and quiet autofocusing through the adoption of a stepping motor Johannesburg – South Africa, 17 August 2016 – Get up close and personal with subjects at a distance with the new AF-P DX NIKKOR 70-300mm f/4.5-6.3G ED and AF-P DX NIKKOR 70-300mm f/4.5-6.3G ED VR, two telephoto zoom lenses compatible with Nikon DX-format digital SLR cameras announced by Nikon in South Africa. Both lenses are 4.3x telephoto zoom lenses covering the 70-300mm range of focal lengths (effective angles of view equivalent to those of a lens with 105-450mm focal lengths in FX and 35mm [135] formats) and maximum apertures of f/4.5-6.3. These AF-P lenses*1 have adopted a stepping motor to drive autofocus, ensuring fast and quiet AF and its benefit is demonstrated especially with movie recording. Despite being a telephoto zoom lens, they are designed to be compact and lightweight, making them extremely portable.   An ED lens element has been adopted for suppression of all types of aberration to achieve excellent optical performance.  What’s more, the AF-P DX NIKKOR 70-300mm f/4.5-6.3G ED VR is equipped with a Vibration Reduction (VR) function that offers image-stabilization compensation equivalent to a 4.0-stop*2 increase in shutter speed (measured in accordance […]
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Nikon D500 receives coveted EISA Award

The well-received DSLR since its launch earlier this year is once again a proud recipient for one of the highest European technology and photography honours Johannesburg – South Africa, 17 August 2016 – The Nikon D500, the flagship DX-format DSLR, is an honoured recipient of the European Prosumer DSLR Camera 2016-2017 award presented by the European Imaging and Sound Association (EISA), as announced by Nikon Middle East FZE today. This accolade makes it the third major award the D500 has received this year, the initial two being TIPA Awards 2016 Best APS-C DSLR Expert award presented by the Technical Image Press Association (TIPA), and the Red Dot Award: Product Design 2016 that was sponsored by Germany’s Design Zentrum Nordrhein Westfalen.   Summary of EISA comments on the Nikon D500 as the recipient of the European Prosumer DSLR Camera 2016-2017 award Nikon’s flagship DX-format digital SLR camera, the D500, which delivers high-speed continuous shooting at approx. 10 fps*1, is perfectly suited for action photography. Its powerful 153-point (99 cross sensors) AF system provides precise subject acquisition, particularly with moving subjects. A newly developed DX-format sensor, with an effective pixel count of 20.9 million pixels, gives superb image quality, and, with a maximum […]
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The New Nikkor 105mm f/1.4E ED

Portraits in smooth perfection with the new AF-S NIKKOR 105mm f/1.4E ED Fast, prime mid-telephoto lens delivering the large, smooth and beautiful bokeh and edge-to-edge rendering The new AF-S NIKKOR 105mm f/1.4E ED, a fast, mid-telephoto fixed focal length lens which responds to the demands of professional and advanced amateur photographers pursuing their imaging creativity with a variety of photographic scenes, is announced by Nikon in South Africa today. The lens is also the world’s first*1 autofocus lens with a 105mm focal length and f/1.4 aperture, further advancing the boundaries of imaging innovation.  The FX-format compatible AF-S NIKKOR 105mm f/1.4E ED, which embodies the “three-dimensional high fidelity” design concept, effortlessly crafts impressive portraits and photos of still subjects that beautifully utilize the large and smooth bokeh characteristics. The lens also delivers superior resolution all the way to the edges of the frame for landscape shots, be it for day or night scenes, alongside an excellent reproduction of point light sources.  “Creating a significant shallow depth of field with the smoothest of bokeh through a 105mm focal length, is now made possible with the combination of phenomenal optical performance and innovative design. This new lens, the world’s first*1 with a 105mm […]
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Amanda’s story with the D810 and 70-200mm lens

Amanda Marais was Emoya’s official photographer, documenting the arrival of the 33 lions at OR Tambo International Airport and the release at Emoya Big Cat Sanctuary. Here is her story and pictures of the incredible events that unfolded on 30 April and 1 May 2016 as the first of the 33 rescue lions was released onto African soil. As the sun began to set and the sky turned different shades of purple and pink, we watched with great excitement as the Boeing carrying our precious cargo of 33 ex-circus lions landed on the tarmac at OR Tambo International Airport in Johannesburg. Along with the Emoya and ADI team, hordes of journalists, news crews and press from around the world had gathered in anticipation of the arrival of the 33 lions from ADI’ s rescue facility in Peru. The crates were slowly and carefully off-loaded and brought through to the cargo area where the state veterinarian surgeon was waiting. She gave the cats a once-over and, after reams of paperwork was checked, the thumbs-up was finally given. The first lion out was sweet, gentle Joseph. He roared and made the announcement of his arrival loud and clear. The rest of the cats […]
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Cape Town office has a new home

It is with great pleasure that Nikon announce, that on 31 May 2016, we will open the doors to our new Cape Town office space. Our new address in the sought after Boulevard Office Park (full details below), offers better parking facilities and a more secure office environment. Our phone number will stay the same: 087 285 3300. Since opening our Cape Town branch, your loyal support has helped us grow, and we are certain that this new space will allow us to serve you better.  **Please take note that our offices will be closed from 25 – 30 May in order to facilitate the move. If you have any questions about our new location or our services, please don’t hesitate to give us a call.   New address as of 31 May 2016 NIKON HOUSE CAPE TOWN Boulevard Office Park (Block C, Ground Floor) Searle Street Woodstock, Cape Town Tel: 087 285 3300 Google map link: https://goo.gl/LcvvPR We look forward to seeing you at our new home soon.
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Tips for shooting venue decor and detail – AndStory

Make sure to book your spot at The National Wedding and Portraiture Workshop on the 28th of May! Here are tips for shooting venue decor and detail from our Joburg hosts, Reinhardt Nel from AndStory. Go to http://nikn.ly/xxxxxx to book    
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The perfect outdoor adventure with Kelvin Trautman

The perfect outdoor adventure means different things to different people. For me, it’s a chance to reconnect. To do this I often look at travelling somewhere near or far with as little as possible. To be self reliant with as little as possible is a quest I’m continually on. I’m a firm believer in less is more and without our daily distractions, you have more time for thinking, writing and reconnecting. This image sums this up perfectly. Here, Sabrina cruises the shallow of a largely unexplored bay on Zakinthos Island, Greece. We were totally self sufficient on this trip, we built our own raft to carry our gear, we got around the island by swimming and we ate the fish we caught. In all of this, I find that the imagery I shoot on these trips feels more authentic and filled with so much more substance. So why not try get away from the hustle and bustle for a while and get back to the basics of capturing and creating the raw beauty we often miss out on.
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Double exposure tips

Step 1 – Shoot your silhouette. Try photographing it against a clear sky or a white studio backdrop. If you are outdoors, use a low camera angle to get a clean white background. Step 2 – Find your background texture. Photograph a colourful or textured background that will work well with the silhouette. Take your time trying to find the perfect combination. Step 3 – Prepare your camera. When you’ve found the texture to place within the silhouetted figure, select your multi-exposure setting and switch your camera to live view. Find and select your silhouette photograph on the memory card. It will be displayed on the LCD screen. Step 4 – Line up the images. When the silhouette displayed on your camera’s LCD screen, aim your lens at the textured subject. The texture you have found will appear within the black silhouette. Adjust the camera angle, zoom, and exposure settings in order to create the textured overlay you are looking for and shoot! Your camera will automatically merge the two.   A few things to remember: Aligning the images is easier when you work in live view mode. Avoid overexposure, which can flare the outline of your sil­houetted subject, and compose […]
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Automotive photography tips by Seagram Pearce

                              PANNING Physics plays a huge role in panning because objects moving directly towards you or away from you will never be sharp. However objects moving at the same distance away from you perpendicularly will have a much higher sharpness rate. It’s very rare to have the entire vehicle sharp because of physics & object travel while the shutter is open. TRACKING You would shoot from the chase vehicle back onto the hero vehicle. Depending on how smooth your road surface is, you should be getting a fair amount of sharp images. Depending on your driving speed, you can increase your shutter speed, because you’re physically travelling faster over greater distance, so the camera interprets this as motion. SHUTTERDRAG The benefit of this is the creative freedom it allows with lighting. Moving lights become light trails and small light sources can be moved to create apparent larger light sources. In this shot I only made use of passing vehicle lights. FREEZE MOTION For this next shot, it was important to make the car look impressive going through the water. Getting an aesthetic pleasing ‘freeze’ is important. A blurred mass of water […]
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