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ACHIEVE INCREDIBLE IMAGES AND MOVIES AT EVERY MOMENT WITH THE NEW NIKKOR Z 24-70MM F/2.8 S

Compact and powerful, the 24-70mm lens’ anti-reflective ARNEO Coat empowers clear and high-quality images with excellent control across the entire shooting range Johannesburg, 14 February 2019 – Nikon in South Africa today announced the new Nikon Z series NIKKOR Z 24-70mm f/2.8 S lens, which boasts great optical performance and uncompromised image quality, packaged into a compact 24-70mm zoom lens with a constant maximum aperture of f/2.8. Lightweight and durable for every occasion, and equipped with dust and dirt resistance, professional and amateur photographers and videographers alike can look forward to using the NIKKOR Z 24-70mm f/2.8 S, which empowers great movie recording performance with a wider range of filming capabilities. As part of the S-Line[1] lenses, the NIKKOR Z 24-70mm f/2.8 S delivers superior performance across the entire shooting range thanks to a multi-focusing system, ensuring reduced aberrations and a sharp focus plane for any subject, whether near or far. The lens is designed with an anti-reflective coating system featuring the ARNEO Coat, which achieves ultra-low reflectance of incident light, realising clear and crisp images with largely reduced ghost and flare effects. The ARNEO Coat also allows for superb tolerance for backlight or when a light source is located […]
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DEVELOPMENT OF NEW FIRMWARE FOR NIKON’S FULL-FRAME MIRRORLESS CAMERAS, THE NIKON Z 7 AND NIKON Z 6

The new mirrorless cameras from Nikon continues to adapt to user needs with the addition of new functions and improvement of capabilities Johannesburg, South Africa, 14 February 2019 – The development of new firmware for the Nikon full-frame mirrorless cameras, the Nikon Z 7 and Nikon Z 6, has been announced today by Nikon in South Africa. The firmware in development includes new functions for the Z 7 and Z 6, such as Eye-Detection AF, RAW video output, and support for CFexpress memory cards. In addition, the cameras’ AF/AE functions will be further improved. The Z series will continue to flexibly respond to changing user needs and offer next-generation imaging experiences that stimulate users’ creative intentions. Functions and capabilities to be added and improved with the new firmware: 1. Support for Eye-Detection AF for still image shooting (scheduled for release in May 2019) Eye-Detection AF is convenient for portrait photography. The Eye-Detection AF in development will work not only with the AF-S (Single AF) focus mode that is convenient when photographing still human subjects, but also with the AF-C (Continuous AF) focus mode, which is effective when photographing human subjects that frequently adjust or change their pose. What’s more, the […]
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NIKON ASSIGNMENT: FEBRUARY 2019

Would you like to have your image displayed in Nikon House Centurion? Participate in our monthly Nikon Assignments and you could be one of seven lucky photographers who will get the opportunity to have their image displayed. Each Nikon Assignment will have a unique theme to challenge photographers to get creative and use their photographic skills. THEME: SPECIAL MOMENTS From intimate family moments to gatherings with friends, show us how you capture the special moments in your life. Be creative and original. Photos can be in colour or in B&W. Photos must be submitted in portrait format. Not landscape. The brief Submit an image showcasing a special moment. To participate in the assignment, you must: SNAP – Take a photograph portraying a special moment. GRAM – Post your image on Instagram TAG – Add the hashtag #MyNikonAssignment and #SpecialMoments and tag @IamNikonSA in the Instagram caption FOLLOW – Follow @IamNikonSA on Instagram Your entry must be published on Instagram during the assignment dates (1 – 28 February 2019). The award Seven lucky photographers will get the opportunity to have their images on display at Nikon House in Centurion in the month following the assignment. Who can participate You must be a […]
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Nikon’s latest COOLPIX digital compact cameras launched

GETTING UP CLOSE AND PERSONAL IN CAPTURING EVERYDAY MOMENTS WITH THE NEW COOLPIX A1000 AND COOLPIX B600 Nikon’s latest COOLPIX digital compact camera duo promises upgraded user experience and image quality in a myriad of shooting situations Johannesburg, South Africa – Everyday photographers and hobbyists alike can look forward to enhanced imaging experiences with the two latest COOLPIX digital compact camera releases from Nikon Singapore Pte Ltd today. Both the COOLPIX A1000 and COOLPIX B600 are high-power-zoom models, delivering high quality still images and movies, superior operability, and versatility across various photography situations from wide-angle to telephoto shots at events and parties, beach and zoo outings, or family holidays. “These additions to our ever-evolving product line-up exemplify Nikon’s desire to provide an imaging experience that differs from the smart devices, amidst the widespread technological advances we see in consumer products today. Great for the everyday user looking to capture high-quality memories in both stills and videos, the COOLPIX A1000 and COOLPIX B600 promise impressive capabilities suitable for use in any situation,” says Grant Norton, CEO of Premium Brand Distributors for Nikon in South Africa. The COOLPIX A1000 has a 35× optical zoom and 70× Dynamic Fine Zoom, achieving the highest […]
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NIKON ASSIGNMENT: JANUARY 2019

Would you like to have your image displayed in Nikon House Centurion? Participate in our monthly Nikon Assignments and you could be one of seven lucky photographers who will get the opportunity to have their image displayed. Each Nikon Assignment will have a unique theme to challenge photographers to get creative and use their photographic skills. THE 4 ELEMENTS The four elements, also called classical elements typically refer to the concepts in ancient Greece which were proposed to explain the nature and complexity of all matter in terms of simpler substances. In this assignment, we would like to see fire, water, earth and air. Photos can be in color or in B&W. Photos must be submitted in portrait format. Not landscape. The brief Submit an image showcases one or all four elements. To participate in the assignment, you must: SNAP – Take a photograph showing the Four Elements in creative ways. GRAM – Post your image on Instagram TAG – Add the hashtag #MyNikonAssignment and #Elements and tag @IamNikonSA in the Instagram caption FOLLOW – Follow @IamNikonSA on Instagram Your entry must be published on Instagram during the assignment dates (1 – 31 January 2019). The award Seven lucky photographers […]
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COMMON CONFUSIONS IN PHOTOGRAPHY

When you start photography, often the sheer volume of knowledge facing you can feel overwhelming. Add to that the many confusing concepts in photography that make it even more difficult for beginners. The most common confusions related to photography are discussed below and should lead to better understanding of some vital concepts. Full frame, cropped frame and crop factor DSLRs majorly use two sensor sizes, like the DX and FX formats in Nikon. The FX format is the larger, measuring almost the same as the 35mm format film. It is also called ‘full frame’. The DX format is smaller, and is technically known as ‘APS-C’ format. The difference between DX and FX formats There are many confusions regarding the crop factor – the ratio of the size of the two sensors. In case of Nikon, the crop factor is 1.5, which means the effective focal length of DX format lenses is 1.5 times the actual focal length. For example, a 35mm DX format lens has an effective focal length of 35 x 1.5, approx. 52 mm. The FX 35mm lens will not have any crop factor applicable, and will work as 35mm on an FX body. However, on a DX body, […]
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GETTING CRAZY ABOUT BOKEH

If you’re a photographer, you must be crazy about bokehs. Who doesn’t want those lovely round (or nearly round) colourful orbs at the background or foreground of their images? Bokehs have been there all along, but it’s relatively recently that they’ve become an obsession for most people getting into photography. If you’re newly into photography and already getting crazy about bokehs, here’s a few tips to get you started. What makes good bokehs The term is derived from the Japanese term ‘boke-aji’ which simply means ‘blur’. Technically, bokeh refers to the quality of all the defocused elements of an image, not just defocused lights. However, the term is popularly used while referring to the pointed light sources at the background or foreground that are outside the depth of field, and hence appear as colourful, circular orbs. In this sense, some common sources of bokeh are electric lights, light visible through leaves of trees, candles, street lamps, etc. Keep bokeh elements far away If you want prominent bokehs in the background, make sure the light sources are at a considerable distance from the subject in focus. The further they are, better the effect. For foreground bokehs, ensure the bokeh elements are […]
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SIMPLE BUT FUN THINGS TO DO WITH YOUR DSLR AND LENSES

Have some spare time and enough enthusiasm to get creative with your DSLR? Armed just with your Nikon DSLR and kit lens, you can try a few whacky experiments. These are not just fun to do, but can also turn out to be quite creative if you know what you’re doing. Here’s a few you can try to begin with. Zoom bursts You can try this with a DSLR and any zoom lens. Shoot in low light conditions. Mount your camera on a tripod, and focus on your subject. Make sure there’s enough light on the subject. Frame it by zooming in. Use Shutter priority auto (S mode) and select a shutter speed of 2 seconds or longer. Use exposure delay mode for blur free shots. Press the shutter release button and wait for the exposure to start. As soon as the exposure begins, start zooming out. Stop zooming out once the exposure ends. Check the results, try again, if you’re not satisfied! Radial blur Use a slow shutter speed around ½ sec or 1/4th second, in low light conditions. Try to move the camera a little bit on both sides in a clockwise or anticlockwise direction. If done correctly, the subject at the […]
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HAVING FUN WITH AUTOMATED MODES

If you own any Nikon DSLR starting from the D3300 series upto the D750, there are many automated modes that will help you take good images, even if you have no concept of the basics of photography. Let’s learn about a few of the most useful automated modes. Auto mode: This mode allows anyone who can hold the camera and aim it at a subject to shoot and get a good exposure. This mode controls all aspects of shooting, and if the camera detects low light, pop goes the flash, giving you correctly exposed images under any circumstances. It’s symbol is a green camera and you can spot it instantly. Portrait mode This mode uses a wide aperture and focuses on the portrait subject, to make the portrait stand out against a blurred background. To intensify the defocused background, zoom in and ensure the background is far away from the subject. In low light, this mode will switch on the built-in-flash and ensure the flash fires in the red eye reduction mode to prevent red eye effect.  Focus modes are selected to ensure focus is on the main subject. Landscape mode The camera uses small apertures as per the available […]
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Meet the NIKKOR Z 14-30mm f/4 S

Go ultra-wide and achieve superior performance while staying agile with the new NIKKOR Z 14-30mm f/4 S Johannesburg, South Africa, 08 January 2019 – Nikon Z series photographers can now enjoy a new ultra-wide-angle zoom lens that packs superior optical performance along with added portability, agility and operability in the new NIKKOR Z 14-30mm f/4 S, announced by Nikon Middle East FZE today. Empowered by the new Z-mount system that fully utilises short flange focal distance, the NIKKOR Z 14-30mm f/4 S is part of the S-Line1 lenses and is a compact and highly practical lens for landscape and cityscape photography. Covering a dynamic ultra-wide angle of 14mm to a wide angle of 30mm with a constant maximum aperture of f/4 throughout the range, the lens is versatile for capturing a variety of scenes without the need for a lens change. Additionally, the use of Nikon’s exclusive coating technologies, including Nano Crystal Coat, effectively suppresses ghost and flare, contributing to extremely clear photos and videos. The lens achieves rendering performance that will change the perception of ultra-wide-angle zoom lenses with a maximum aperture of f/4. The lens is the world’s first2 FX-format lens to support direct filter attachment despite starting at a […]
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