Nikon D850 Pro Photographers set to showcase Nikon D850’s unrivalled versatile imaging capabilities


Johannesburg, South Africa – 7 September 2017 – The Nikon D850 Pro Photographers, featuring 32 talented photographers across Asia Pacific, Middle East and Africa who will front the campaign for Nikon’s latest FX-format DSLR, the D850, has been launched by Nikon Singapore Pte Ltd today.

“We are pleased to be partners with these 32 accomplished photographers across the Asia Pacific and Middle East & Africa region. Their extensive experience in the industry coupled with the local influence they will each bring to their series of content, will truly showcase the best of the D850 to the wide range of audiences within the photography community,” says Hiroki Yamaoka, General Manager of International Business Division Imaging Group, Nikon Singapore Pte Ltd.


The Nikon D850 Pro Photographers will explore the D850’s promise of unrivalled versatility as the new camera touts a combination of high speed and high resolution capabilities and seamless switching between first-class photos and 4K videos. Four experienced photographers from each of the eight local Nikon offices or subsidiaries in the region, namely Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand and Middle East & Africa, will represent the genres of wedding, nature, commercial and sports photography that the new camera is optimised for, to create new stills and footage to be featured in the campaign.

As the new local faces of the camera in each of these countries, the Nikon D850 Pro Photographers will first be immersed in the solid heritage and quality Nikon stands for in the imaging industry business. Through visits to Nikon Corporation, Nikon Museum, Nikon Plaza Ginza and Tochigi Nikon Corporation, one of the NIKKOR lens factories, in Japan during the month of September, photographers will get a first-hand experience of the strong ‘craftsmanship culture’ and ‘pride’ that goes into creating every single element of the D850 and its selection of accompanying lenses. Additionally, places of interest in Japan, related to the four different photography genres have been handpicked and will serve as the subject for the photographers’ stories, through still and videos, to be shot entirely with the D850.

With varied interpretations of similar subjects in the country where the conceptualisation, creation and engineering of the D850 began – the campaign assets shot by the Nikon D850 Pro Photographers will be utilised across the region on the social media platforms, including below-the-line advertising, starting late September, and throughout the year.

Visit for more information on the campaign and the featured photographers.

The D850 will be available from September 2017 with the AF-S NIKKOR 24-120mm f/4G ED VR, or with the body-only configuration. For more information on the new D850 and other Nikon products, please visit


Since the company was established in 1917, Nikon has cultivated its status as a pioneer of optical technologies in Japan and overseas. Guided by our corporate philosophy of “Trustworthiness and Creativity,” we provide a wide range of technologies, products and services globally by harnessing our advanced technologies, the core of which encompasses opto-electronics and precision technologies. We are proud to celebrate our 100th anniversary in 2017. More info here


Nikon, At the Heart of the Image. Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon in South Africa distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the Nikon 1 advanced cameras with interchangeable lens system. For more information, visit


Christine Tonking
Marketing Manager for Nikon in South Africa