Johannesburg, South Africa – Ready to gratify the telephoto photography experience is the new AF-P NIKKOR 70-300mm f/4.5-5.6E ED VR announced by Nikon in South Africa on 11 July 2017. An approximately 4.3x telephoto zoom lens that covers a broad range of focal lengths, up to 300mm when used with an FX-format camera, the new lens is also designed with a stepping motor to provide fast, quiet, and smooth autofocus (AF) drive.
“We are pleased to introduce the AF-P NIKKOR 70-300mm f/4.5-5.6E ED VR to our users, extending yet another expedient lens to their photography kit as they go out into the wilderness for nature’s beauty, capture action in a fast-paced sport, or simply to roam the lands for a picturesque landscape. Refined NIKKOR technology and optics have also made this lens lightweight and portable, while still being durable in its form,” said Grant Norton, Head of Sales and Marketing, Nikon in South Africa.
From intense sport competitions to outdoor zip lining and even white water rafting, the latest NIKKOR telephoto lens is equipped with a Vibration Reduction (VR) function that provides a level of compensation equivalent to a 4.5-stop1 increase in shutter speed.
In addition, the SPORT mode normally reserved for super-telephoto lenses has also been built into the VR function. The image displayed in the viewfinder is stabilised so photographers can easily frame the intended shot, even when capturing a subject that is moving rapidly and unpredictably.
Despite the fact that the AF-P NIKKOR 70-300mm f/4.5-5.6E ED VR is a telephoto zoom lens that covers a broad range of focal lengths up to 300mm, its meticulously crafted lightweight design provides a weight of approximately 680g2 to give it superior portability, and enable nimble, hand-held telephoto photography. Resistance to dust and drip was considered with the design of this lens, as was the photographer’s comfort and ease of use when a smooth operational feel was achieved for the focus and zoom rings. When used with a DX-format camera, the lens supports a maximum focal length equivalent to 450mm (with conversion to 35mm  format), making it easy to utilise the agility of the DX-format DSLR to further enjoy telephoto photography.
AF-P NIKKOR 70-300mm f/4.5-5.6E ED VR Primary Features
- Clarity in range: Pick up the lens for a sporting event or a trip to the safaris, and enjoy high-magnification telephoto photography in a range of 70-300mm focal length that comes with a minimum focus distance of 1.2m and a maximum reproduction ratio of 0.25x. Achieve sharp and striking shots with the Extra-Low Dispersion (ED) lens element that suppresses chromatic aberration for superior optical performance; images of a kayaking adventure under the bright afternoon sun will not disappoint.
- Smooth operator: Enjoy quiet and smooth AF control that does not compromise on its speed with the adoption of a stepping motor for the AF drive operation. The NORMAL mode built into the lens’ VR mechanism offers vibration compensation with an effect equivalent to a shutter speed of 4.5 stop1 faster for greater control. A SPORT mode is also available with the VR function. Increasing the functionality of the lens is the electromagnetic diaphragm mechanism, ready to ensure precise aperture control as one captures the features of an adrenaline-filled tennis player in a match or the endearing sight of a herd of elephants by the glow of the setting sun.
- Practicality focused: Knowing that photographers of the AF-P NIKKOR 70-300mm f/4.5-5.6E ED VR would be out in varying conditions; this lens is also designed with consideration of dust and drip resistance. Complementing the resilient form is comfort with focus and zoom rings that smoothly rotate for operation ease and handling.
1 Based on CIPA standards. In NORMAL VR mode when a DSLR camera equipped with a full-size, 35mm film equivalent image sensor is used. Measured at the maximum telephoto position
2 Measured in accordance with CIPA standards
For more information on the new AF-P NIKKOR 70-300mm f/4.5-5.6E ED VR, and other Nikon products, visit www.nikon.co.za
About the NIKKOR brand
NIKKOR (http://www.nikkor.com) is Nikon’s brand of photographic lenses. The NIKKOR name arose from adding “r”, a common practice in the naming of photographic lenses at the time the name was established, to “Nikko”, the Romanized abbreviation for Nippon Kogaku K.K., the original name used when the company was established.
In July 2016, Nikon announced its milestone achievement of 100 million in total production of NIKKOR lenses for Nikon interchangeable lens cameras.
Nikon’s line-up of lenses for cameras with interchangeable lenses currently consists of more than 90 types of lenses, including ultra-wide-angle to super-telephoto lenses, fisheye lenses, zoom lenses, micro lenses, and PC-E lenses that support a wide variety of applications, as well as 1 NIKKOR lenses for advanced camera with interchangeable lenses. More information and contents on NIKKOR lenses is also available with the NIKKOR & ACC app.
About I AM | MY NIKKOR
Every photographer has a story to tell. Enter a world shaped by the creative vision and expression of Nikon photographers. Visit I AM | MY NIKKOR (mynikkor.com) to be inspired by their passion and adventures, and let NIKKOR connect you with the culture of photography.
NIKON 100 YEAR ANNIVERSARY
Since the company was established in 1917, Nikon has cultivated its status as a pioneer of optical technologies in Japan and overseas. Guided by our corporate philosophy of “Trustworthiness and Creativity,” we provide a wide range of technologies, products and services globally by harnessing our advanced technologies, the core of which encompasses opto-electronics and precision technologies. We are proud to celebrate our 100th anniversary in 2017. More info here www.nikon.com/100th
Nikon, At the Heart of the Image. Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon in South Africa distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the Nikon 1 advanced cameras with interchangeable lens system. For more information, visit www.nikon.co.za.
Marketing Manager for Nikon in South Africa