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New NIKKOR lenses to capture your world in its entirety

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Empowering photographers to capture bold and dramatic visions with extreme clarity through the NEW AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR,
AF-S Fisheye NIKKOR 8-15mm f/3.5-4.5E ED and AF-S NIKKOR 28mm f/1.4E ED

Johannesburg, South Africa – 31 May 2017

Offering enhanced perspectives to inspire and enable photographers in the pursuit of imaging perfection, the AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR, AF-S Fisheye NIKKOR 8-15mm f/3.5-4.5E ED and AF-S NIKKOR 28mm f/1.4E ED are the newest additions to the extensive array of NIKKOR lenses. The trio of lenses, announced today by Nikon in South Africa, include a fisheye zoom and two wide-angle lenses.

The AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR, made for visual aesthetes on the go, packs superior optical performance into a compact, lightweight body for exquisite wide-angle and close-up shots. Photographers looking for an added creative edge can turn to the AF-S Fisheye NIKKOR 8-15mm f/3.5-4.5E ED, a fisheye zoom lens that delivers remarkable interpretations of a scene and offers a distinct perspective to photographers. Rounding off with the AF-S NIKKOR 28mm f/1.4E ED, landscapes and portraits are replicated in their true form, offering an angle of view similar to that of the human eye.

“With over 90 types of NIKKOR lenses to provide photographers great flexibility in choice of angle, range and type, these three new dedicated lenses are just as capable of capturing splendid scenes in their full natural brilliance. These lenses are set to enrich the image creation experience for the visionary photographer. Specifically, the AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR introduces passionate DX-format photographers to the world of ultra-wide-angle and close-up shooting, with superior optical performance integrated into a compact and light form,” says Grant Norton, Head of Sales and Marketing for Nikon in South Africa. “Nikon continually seeks to enhance the photography experience for its users, and we have engineered these lenses to work seamlessly with our latest Nikon DSLR cameras.”

 

AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR Primary FeaturesAF-P DX NIKKOR 10-20MM F4.5-5.6G VR

Ultra-wide, ultra-clear:

The AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR, with a 10-20mm1 focal length range, transforms wide, sweeping scenes into extraordinary visuals. Three aspherical lens elements are packed into a significantly lighter and more compact form correcting distortion and other types of aberrations even at the periphery. NIKKOR’s very own built-in Vibration Reduction (VR) function delivers an effect equivalent to a shutter speed of 3.5 stops faster2 or tack-sharp images and improved on-the-go shooting

Go up close for dramatic, creative perspectives with the lens’ close-up shooting capabilities, featuring a maximum reproduction ratio of 0.17x and a minimum focus distance of 0.22m3 or exceptional images. Featuring a stepping motor and a smooth focus ring that is easy to control, this new ultra-wide-angle DX-format lens delivers an improved seamless autofocus performance. Embracing remarkable visual narration, the AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR presents photographers the perfect blend of technical innovation and performance.

More info here

7901247032831061980

 

AF-S Fisheye NIKKOR 8-15mm f/3.5-4.5E ED Primary FeaturesAF-S FISHEYE NIKKOR 8-15MM F3.5-4.5E ED

Dare to be different:

See faces and places with a dramatic view; 180° in circular and full-frame effects4. The AF-S Fisheye NIKKOR 8-15mm f/3.5-4.5E ED, the first NIKKOR fisheye zoom lens, is a high-performing and versatile lens for creative and elaborate imagery. Edge-to-edge clarity is promised even at a minimum focus distance of 0.16m, which means that photographers can approach their subjects up-close without compromising on quality and detail at the periphery.

The lens adopts two aspherical lens elements to effectively reduce sagittal coma flare, enhancing the accurate reproduction of point light sources located at the peripheries, even with the lens’ aperture set to the maximum.
Scenic and expressive landscapes are reproduced with sharp and clear rendering, thanks to the inclusion of Extra-low Dispersion (ED) glass elements that minimise colour fringing caused by lateral chromatic aberration. This is paired with Nano Crystal Coat which effectively reduces flare and ghosting, reproducing splendid sunsets easily with the click of a shutter.

Attachment and removal of the lens hood and cap can be done together or separately, enabling quick responses to capture the fleeting moments. Realising the form of a highly agile and durable body, and protected with a fluorine coat for easy maintenance, this new NIKKOR fisheye zoom lens is perfect for the artist looking to challenge visual boundaries.

More info here

2284646295 3686183955

 

AF-S NIKKOR 28mm f/1.4E ED Primary FeaturesAF-S NIKKOR 28MM F1.4E ED

Beautiful, broad and brilliant perspectives:

The new AF-S NIKKOR 28mm f/1.4E ED presents an ideal 28mm5 focal length for portraits and landscapes, with an angle of view similar to that of a human eye, allowing photographers to reproduce the world as they see it.

Incredible optical performance comes to life with the incorporation of two ED glass elements which help to reduce colour fringing caused by axial chromatic aberration.
In addition, this lens has three aspherical lens elements to effectively reduce sagittal coma flare, allowing for point light sources at the periphery to be reproduced as point images, even at the maximum aperture. These incorporations translate into high-resolution images stably across the entire frame at any aperture, and natural bokeh characteristics without double line bokeh.
An essential feature of the AF-S NIKKOR 28mm f/1.4E ED, the Nano Crystal Coat not only eliminates ghosting and flare, but acts as an anti-reflective mechanism, removing unnecessary flare from glass or reflective surfaces for defined images. Also equipped with a focus ring that rotates smoothly with just the right amount of resistance, the lens offers a convenient and smooth operation when focusing manually. Complete with a fluorine coat applied to the extreme front and rear lenses to repel dust, water and dirt, this lens is the capable companion that answers the imaging needs of professional photographers and advanced amateurs shooting in both FX- and DX-format.

More info here

2593279109 489981894

1 When attached to a DX-format digital SLR, the effective angle of view is equivalent to that of a 15-30mm lens in FX/35mm (135) format

 2 Based on CIPA standards. When a Nikon DX-format digital SLR camera is used. Measured at the maximum telephoto position

 3 AF is available even at a shooting distance of 0.22m

 4 The circular fisheye effect provides a maximum 180° wide-angle position vertically and horizontally with FX-format DSLRs. Full-frame fisheye effect is available at telephoto end, but the angle of view is slightly smaller, at 175°.

 The full-frame fisheye effect provides a 180° of view from the telephoto end of the lens with FX-format DSLRs and from the DX mark with DX-format DSLRs. DX-mark is the mark on the focal length scale that enables diagonal fisheye shooting in DX format. Angle of view is 180° from wide-angle end to around DX mark (approx. 11 mm on focal length scale), but it gradually becomes smaller as the focal length gets longer

 5 When attached to a DX-format digital SLR, the effective angle of view is equivalent to that of a 42 mm lens in FX/35mm (135) format

 

Availability

The AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR, AF-S Fisheye NIKKOR 8-15mm f/3.5-4.5E ED and AF-S NIKKOR 28mm f/1.4E ED will be available from July 2017.

For more information on the new AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR, AF-S Fisheye NIKKOR 8-15mm f/3.5-4.5E ED and AF-S NIKKOR 28mm f/1.4E ED, and other Nikon products, please visit www.nikon.co.za.


nikon100-logo

NIKON 100 YEAR ANNIVERSARY

Since the company was established in 1917, Nikon has cultivated its status as a pioneer of optical technologies in Japan and overseas. Guided by our corporate philosophy of “Trustworthiness and Creativity,” we provide a wide range of technologies, products and services globally by harnessing our advanced technologies, the core of which encompasses opto-electronics and precision technologies. We are proud to celebrate our 100th anniversary in 2017. More info here www.nikon.com/100th

ABOUT NIKON

Nikon, At the Heart of the Image. Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon in South Africa distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the Nikon 1 advanced cameras with interchangeable lens system. For more information, visit www.nikon.co.za.

MEDIA CONTACT

Christine Tonking
Marketing Manager for Nikon in South Africa
0823254282
christinet@premiumgroup.co.za