Nikon D5500 release


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Taking photography to new creative heights is made easier as Nikon in South Africa introduces the Nikon D5500, a 24.2-megapixel DX-format camera designed for aspiring photographers seeking to challenge convention by creating images in new and exciting ways. As the world’s smallest, lightest and slimmest DSLR, the D5500 with wireless connectivity delivers intuitive operations to compliment the inspiration of a great shot, be it still images or videos. With the combination of a vari-angle LCD monitor with touch screen control, intelligent eye-sensor, and optimized image review, the DSLR fits comfortably as a trusty companion for capturing those ‘eureka’ moments of photography.

Photographers will be excited with the results achieved by the D5500’s image sensor that is designed without an optical low-pass filter (OLPF), and Nikon’s EXPEED 4 image-processing engine that provides a compelling advantage to capturing remarkably sharp and vivid details. Delivering photographic freedom, the DX-format camera supports a wide range of ISO and includes an enhanced Picture Control system, 39-point autofocus (AF), and support for Full HD video recording in 60p format. In addition, as a first in Nikon DSLR cameras, the eye-sensor automatically turns off the monitor screen display when using the viewfinder and a ‘Touch Fn’ allows for easy adjustments of operational settings.


“The D5500 sets a new standard of camera operability and intuitive features with the new eye-sensor technology and touch screen vari-angle monitor,” said Grant Norton, Head of Sales for Nikon in South Africa. “This DX-format camera is perfectly designed to empower photographers to capture stunning and crystal-clear images with ease. What’s more, the built-in wireless connectivity makes it simple to shoot and share, and the compact and sturdy build is designed for convenient portability.” For more information:


D5500 launch

To celebrate the launch of the Nikon D5500 we took media guests and Facebook fans out on a city photowalk in both Johannesburg and Cape Town. We were joined by photographers  I See A Different You in Johannesburg and Cape Town photographer Ockie Fourie (Theworldsyoungestman)

All of the attendees got a chance to use the new Nikon D5500 and explore all the features including the Wi-Fi capabilities that enabled them to take photographs and send them directly to their smart phone/device and share them on various social networks.



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