Johannesburg, 17 August 2017 – Nikon in South Africa is pleased to announce that the latest Nikon DX-format DSLR, the D7500, is the proud recipient of the EISA Prosumer DSLR Camera 2017-2018 award presented by the European Imaging and Sound Association (EISA).
The D7500 is equipped with the same EXPEED 5 image-processing engine and DX-format CMOS sensor as Nikon’s flagship DX-format digital SLR camera, the D500, to enable superior image quality with minimal noise throughout its entire ISO 100–51200 range of standard sensitivities.
The similar superior image quality and high-speed performance available with the D500 is packed into a slim and lightweight body, making the D7500 popular with a wide range of users, from the beginners to the experienced, although it is a mid-level model.
Summary of EISA comments on the D7500’s selection as the recipient of the EISA Prosumer DSLR Camera 2017-2018 award
The D7500 is an advanced DSLR camera that packs much of the innovation of the acclaimed D500 into a lightweight, robust and more affordable body. Using the same 20.9 million pixel image sensor, processor and wide ISO range as the D500, the D7500 is a capable and versatile tool in the hands of a passionate photographer. With a burst speed of 8 frames per second and Nikon’s proven 51-point AF system it is well suited to capturing fast action. Thanks to Nikon’s SnapBridge technology, transferring images to a smart device is fast and seamless.
About the EISA Award
The European Imaging and Sound Association (EISA) is the unique association of roughly 50 photo, video, audio, and mobile electronics magazines from more than 20 countries. Since its establishment in 1982, EISA has chosen and honored the best imaging products released in Europe over the previous year from a number of categories. More information on EISA is available at www.eisa.eu
NIKON 100 YEAR ANNIVERSARY
Since the company was established in 1917, Nikon has cultivated its status as a pioneer of optical technologies in Japan and overseas. Guided by our corporate philosophy of “Trustworthiness and Creativity,” we provide a wide range of technologies, products and services globally by harnessing our advanced technologies, the core of which encompasses opto-electronics and precision technologies. We are proud to celebrate our 100th anniversary in 2017. More info here www.nikon.com/100th
Nikon, At the Heart of the Image. Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon in South Africa distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the Nikon 1 advanced cameras with interchangeable lens system. For more information, visit www.nikon.co.za.
Marketing Manager for Nikon in South Africa