Johannesburg – South Africa, 17 August 2016 – Get up close and personal with subjects at a distance with the new AF-P DX NIKKOR 70-300mm f/4.5-6.3G ED and AF-P DX NIKKOR 70-300mm f/4.5-6.3G ED VR, two telephoto zoom lenses compatible with Nikon DX-format digital SLR cameras announced by Nikon in South Africa.
Both lenses are 4.3x telephoto zoom lenses covering the 70-300mm range of focal lengths (effective angles of view equivalent to those of a lens with 105-450mm focal lengths in FX and 35mm  formats) and maximum apertures of f/4.5-6.3.
These AF-P lenses*1 have adopted a stepping motor to drive autofocus, ensuring fast and quiet AF and its benefit is demonstrated especially with movie recording. Despite being a telephoto zoom lens, they are designed to be compact and lightweight, making them extremely portable.
An ED lens element has been adopted for suppression of all types of aberration to achieve excellent optical performance. What’s more, the AF-P DX NIKKOR 70-300mm f/4.5-6.3G ED VR is equipped with a Vibration Reduction (VR) function that offers image-stabilization compensation equivalent to a 4.0-stop*2 increase in shutter speed (measured in accordance with CIPA standards).
“NIKKOR lenses are renowned for its credible years of advanced optics to provide an enriching photography experience when paired with a Nikon DSLR. With these latest telephoto zoom lenses joining our DX-format range, users are provided with a new focal length experience that comes paired with smooth autofocus operation from the stepping motor, and vibrant results of their photography excursions from the ED glass element,” said Grant Norton, Head of Sales for Nikon in South Africa.
AF-P DX NIKKOR 70-300mm f/4.5-6.3G ED and AF-P DX NIKKOR 70-300mm f/4.5-6.3G ED VR Primary Features
- AF-P lenses that achieve fast and quiet AF with adoption of a stepping motor for AF drive operation
- Compact and lightweight, 4.3× telephoto zoom lenses that support the 70-300mm (angle of view equivalent to that of a lens with focal lengths of 105-450mm in 35mm  format) range of focal lengths and maximum apertures of f/4.5-3 compatible with Nikon DX-format digital SLR cameras
- Adoption of an ED lens element achieves excellent optical performance with which various types of aberration are effectively suppressed
- Equipped with a VR function offering image-stabilization compensation equivalent to a 4.0-stop*2 increase in shutter speed with measurement according to CIPA standards (AF-P DX NIKKOR 70-300mm f/4.5-6.3G ED VR only)
1 Because AF-P lenses incorporate a stepping motor, the number of compatible cameras is limited. Even for compatible cameras, firmware update may be required
2 Measured in accordance with CIPA standards using a DX-format digital SLR camera. Measured at the maximum telephoto position
The AF-P DX NIKKOR 70-300mm f/4.5-6.3G ED and AF-P DX NIKKOR 70-300mm f/4.5-6.3G ED VR will be available from mid-September 2016. For more information on the new AF-P DX NIKKOR 70-300mm f/4.5-6.3G ED and AF-P DX NIKKOR 70-300mm f/4.5-6.3G ED VR, and other Nikon products, please visit www.nikon.co.za.
About the NIKKOR brand
NIKKOR (http://www.nikkor.com) is Nikon’s brand of photographic lenses. The NIKKOR name arose from adding “r”, a common practice in the naming of photographic lenses at the time the name was established, to “Nikko”, the Romanized abbreviation for Nippon Kogaku K.K., the original name used when the company was established.
In July 2016, Nikon announced its milestone achievement of 100 million in total production of NIKKOR lenses for Nikon interchangeable lens cameras.
Nikon’s line-up of lenses for cameras with interchangeable lenses currently consists of more than 90 types of lenses, including ultra-wide-angle to super-telephoto lenses, fisheye lenses, zoom lenses, micro lenses, and PC-E lenses that support a wide variety of applications, as well as 1 NIKKOR lenses for advanced camera with interchangeable lenses. More information and contents on NIKKOR lenses is also available with the NIKKOR & ACC app.
About I AM | MY NIKKOR
Every photographer has a story to tell. Enter a world shaped by the creative vision and expression of Nikon photographers. Visit I AM | MY NIKKOR (mynikkor.com) to be inspired by their passion and adventures, and let NIKKOR connect you with the culture of photography.
Nikon, At the Heart of the Image. Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon in South Africa distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the Nikon 1 advanced cameras with interchangeable lens system. For more information, visit www.nikon.co.za.