The NIKKOR Z 17-28mm f/2.8 provides users with a variety of shooting capabilities – inspiring self-expression, creativity, and exploration
JOHANNESBURG, SOUTH AFRICA – 20th September 2022 – Nikon in South Africa introduces the NIKKOR Z 17-28mm f/2.8, a portable and lightweight ultra-wide angle zoom lens that provides users with exceptional versatility. Its focal length offers users a diversified and convenient shooting experience, from capturing vivid night scenes, to everyday snaps – all without having to switch between multiple lenses. Housed in a compact body, the lens is easy to bring around for travels, equipping users with the ability to capture beautiful cityscapes and landscapes on the go.
“Encased in a sleek body, the NIKKOR Z 17-28mm f/2.8 offers remarkable shooting capabilities for passionate hobbyists. The performance and versatility of this lens in its focal length and wide aperture seek to inspire hobbyists and creators alike to express and document their travels and adventures be it on the streets or mountains to their heart’s content,” said Grant Norton, CEO of Premium Brand Distributors for Nikon in South Africa.
NIKKOR Z 17-28mm f/2.8 PRIMARY FEATURES
Outstanding Versatility and Optical Quality
The NIKKOR Z 17-28mm f/2.8 redefines versatility with notable optical quality. A constant maximum aperture of f/2.8 coupled with the shortest minimum focus distance1 of 0.19m (at 17mm zoom position), enables users to experiment with different angles and distances to emphasise the subject or easily create natural bokeh with the short working distance of approximately 5cm. Enjoy smooth capturing of nearby subjects without requiring extra distance. Furthermore, its fast aperture allows for shooting in confined, low-light conditions without sacrificing image quality.
Live performances and other fleeting moments have never been easier to capture. Equipped with a fast and precise autofocus (AF) system that uses an extremely quiet stepping motor (STM), the lens gives users little to worry about when shooting fast-paced situations or spontaneous moments.
1 Among full-frame/FX-format NIKKOR Z wide-angle zoom lens. As of 20 September 2022
The Epitome of Easy Reliability
Housed in a slim and compact body measuring just slightly smaller than a wallet, the lens also weighs approximately 450g and fits easily into any bag to be carried around, offering users a shooting experience with increased mobility and freedom. Shoot with peace of mind under any daily weather condition as the lens is designed with a sealing to prevent dust and water droplets from entering2. In addition, its frontmost surface is coated for an antifouling performance thus providing means for quick cleaning and offering a stress-free shooting experience.
Optimised Operability for Video Recording
Equipped with a control ring that offers a smooth feel when using it and without any intrusive sounds, the NIKKOR Z 17-28mm f/2.8 further allows users to record movies comfortably with a natural shift in focus position and brightness level. The lens is also designed to effectively suppress effects of focus breathing to help achieve smoother transitions in videos. Its compact size and weight pairs well with a gimbal, even while maintaining optimal performance needed for 4K video recording.
For more information on the new NIKKOR Z 17-28mm f/2.8 and other Nikon products, please visit www.nikon.co.za
2 Perfect dustproof and waterproof performance is not guaranteed under all conditions.
About the NIKKOR brand
NIKKOR is Nikon’s brand of photographic lenses. The NIKKOR name arose from adding “r”, a common practice in the naming of photographic lenses at the time the name was established, to “Nikko”, the Romanized abbreviation for Nippon Kogaku K.K., the original name used when the company was established. In November 2018, Nikon announced its milestone achievement of 110 million in total production of NIKKOR lenses for Nikon interchangeable lens cameras.
About MY NIKKOR
Every photographer has a story to tell. Enter a world shaped by the creative vision and expression of Nikon photographers. Visit MY NIKKOR (mynikkor.com) to be inspired by their passion and adventures and let NIKKOR connect you with the culture of photography.
Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award- winning consumer and professional photographic equipment. Nikon in South Africa distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the latest mirrorless cameras in over 50 countries.
Marketing Manager for Nikon in South Africa