JOHANNESBURG, SOUTH AFRICA – Nikon in South Africa introduces the NIKKOR Z 28mm f/2.8, the latest addition to the NIKKOR Z lens line-up that is the first-of-its-kind as the smallest and lightest prime lens for full-frame (Nikon FX-format) mirrorless cameras; perfect for everyday snapshots.

Small and sleek, the wide-angle prime lens packs a punch with the superior optical performance of sharpness and clarity that NIKKOR Z lenses deliver with the Z mount. The combination of versatility with fast, precise, and quiet autofocusing to capture both stills and videos, and the durability of its dust- and drip-resistance performance2, lets a creator take the NIKKOR Z 28mm f/2.8 anywhere and everywhere.

“The NIKKOR Z 28mm f/2.8 is the perfect introductory prime lens for anyone looking to shoot expansive scenes and open up wider possibilities. With the next-generation Z lens, designed with a satin finish, the lens offers increased operability and handling for the hobbyists who love to explore nature or urban jungles to capture the vast landscapes and vibrant cityscapes the world has to offer; foodies who want to capture the entire spread of gastronomic delights; or an artist looking to capture the intricate details and subtle textures of their masterpiece up close,” said Grant Norton, CEO of Premium Brand Distributors for Nikon in South Africa.

1 As of November 18, 2021, among NIKKOR Z prime lenses for mirrorless cameras with interchangeable lenses.
2 The lens is not guaranteed to be dust- and drip-resistant in all situations or under all conditions.







A Perfect Fit
Made for those who are always on-the-go and who find themselves with a camera in their bag looking to capture special moments daily. Striking the perfect balance by being incredibly compact and lightweight, the NIKKOR Z 28mm f/2.8 prime lens is almost as light as an average smartphone and as long as a credit card, weighing approximately 155g and 43mm in length respectively. Harnessing powerful superior performance within, the lens and its non-retracting mechanism along with the superior Z mount, makes the most of its compact size of mirrorless cameras.

Don’t hold back on the adventures and get the chance to respond immediately to all shooting opportunities and capture stills and videos in wider perspectives instantly, with the wide angle of view of 28mm, or get up close and personal to your subjects with its minimum focus distance of 0.19m.

Performance That Packs A Punch
Tiny but mighty, the large diameter and short focal distance of the ground-breaking Z mount makes it possible for the NIKKOR Z 28mm f/2.8 to achieve a balance of superior optical performance of sharpness and clarity while being more portable and lightweight than other lenses in the market.

Experience the quiet, fast and highly precise autofocus (AF) control of the lens which adopts the multi- focus system. Equipped with two stepping motors (STM), the lens allows users to achieve close-up shooting while effectively minimising aberrations around the edges of the frame.

Users will be able to elevate their photography with the lens’ f/2.8 aperture to achieve a creamy bokeh, ensuring that their subjects are well distinguished from their backgrounds, setting their shots apart from others. Additionally, users will be able to utilise a faster shutter speed without compromising exposure, providing sharp and clear images.
From everyday moments with loved ones to stunning cityscapes and landscapes in every country, make your shots the star of the show with its maximum aperture that provides a beautiful shallow depth of field.

Versatility Even With Videos
If a picture is worth a thousand words, a video will be worth even more. In scenarios where you are looking to capture the special moments, simply ease into shooting videos with the NIKKOR Z 28mm f/2.8. Coupled with the lens’ two STM that afford users quiet and highly precise autofocus, the click-less control ring provides convenience and further prevention of operations sounds by assigning various functions onto the lens, allowing users to take filming to the next level.

Be it a child taking their first step, a reunion of families or the sunset over the horizon, the NIKKOR Z 28mm f/2.8 is additionally designed to adapt to the changes of scenes in your environment. With its stabilised exposure that ensures precise and stable aperture control, the lens delivers natural brightness changes for a more effortless and smoother video-recording experience, even with continuous shooting. With the focus-breathing reduction feature, users will be able to prevent shifting of the angle of view when acquiring focus, capturing all moments naturally and seamlessly from a distance or at close up.

For more information on the new NIKKOR Z 28mm f/2.8, and other Nikon products, please visit

About the NIKKOR brand
NIKKOR is Nikon’s brand of photographic lenses. The NIKKOR name arose from adding “r”, a common practice in the naming of photographic lenses at the time the name was established, to “Nikko”, the Romanized abbreviation for Nippon Kogaku K.K., the original name used when the company was established. In November 2018, Nikon announced its milestone achievement of 110 million in total production of NIKKOR lenses for Nikon interchangeable lens cameras.

Every photographer has a story to tell. Enter a world shaped by the creative vision and expression of Nikon photographers. Visit MY NIKKOR ( to be inspired by their passion and adventures and let NIKKOR connect you with the culture of photography.

About Nikon
Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award- winning consumer and professional photographic equipment. Nikon in South Africa distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the latest mirrorless cameras in over 50 countries.

Christine Tonking
Marketing Manager for Nikon in South Africa