Packed in a portable package, these high-performance and versatile lenses offer extraordinary optical performance for photos and videos
JOHANNESBURG, SOUTH AFRICA – Nikon in South Africa, is pleased to announce the release of two new lenses to complement its recently launched next-generation mirrorless camera, the Z 50. Fashioned to capture eye-catching moments, the NIKKOR Z DX 16-50mm f/3.5-6.3 VR and NIKKOR Z DX 50-250mm f/4.5-6.3 VR are high-performance zoom lenses perfect for expressive individuals who enjoy creating on the go. These compact and versatile lenses offer ground-breaking optical performance and uncompromised image quality.
“We are excited to introduce the NIKKOR Z DX 16-50mm f/3.5-6.3 VR and NIKKOR Z DX 50-250mm f/4.5-6.3 VR to complement our newly launched Z 50 camera, designed for creators to share their perspective of the world be it in stills or videos. These lenses are perfect for everyday moments, street, travel or adventure, and delivers extraordinary optical performance, unmatchable imaging quality in a portable package. These lenses will delight photography and videography enthusiasts, enabling them to easily express themselves.” said Grant Norton, CEO of Premium Brand Distributors for Nikon in South Africa.
The lenses are equipped with a powerful stepping motor (STM) along with autofocus (AF) and diaphragm mechanism, focus-breathing reduction features, an easy-to-operate control ring and a retractable-lens mechanism providing users with an effortless and comfortable image and movie recording experience. The adoption of the STM with AF mechanism enables quiet and accurate AF control with both still-images and movie recordings, while the diaphragm mechanism enables stable exposure for continuous shooting.
Furthermore, the in-lens optical Vibration Reduction (VR) function reduces image-blur. In combination with the Z 50, attain stable performance when shooting moving subjects panning shots by activating the “SPORT” mode. The focus-breathing reduction ensures minimal shifting of the angle of view when adjusting focus during high speed continuous shooting or movie recording enabling you to have that flawless movie or photoshoot.
Ensuring remarkable agility for faster shooting even when sudden shutter opportunities arise, users can also swiftly change the settings either from the control ring or through a dedicated focus mode switch that allows for manual focus operation to achieve smooth focus transitions. The buttonless retractable-lens mechanism further allows the extension and retraction of these lenses with ease.
NIKKOR Z DX 16-50MM F/3.5-6.3 VR PRIMARY FEATURES
Don’t let life’s amazing moments pass you by, instead capture them with the NIKKOR Z DX 16-50mm f/3.5-6.3 VR, a standard zoom lens, versatile for everyday use and covers the range from wide-angle 16mm to medium telephoto 50mm.
Capture perfect portraits with soft and beautiful bokeh characteristics in superior resolution that’s achieved across the entire focal-length range. The NIKKOR Z DX 16-50mm f/3.5-6.3 VR offers:
- Superb resolving power and high image quality enables the capture of fine details in the background or subjects at close distances. The employment of one ED glass element and four aspherical lens elements control color bleeding and distortion across the entire frame from the center to the periphery enabling images with stunning sharpness and crisp colours.
- Spectacular, blur-free images are made possible with its built-in optical VR system that provides an excellent blur-correction effect equivalent to a shutter speed 4.51 stops faster.
Lightweight and durable at approximately 135g for every occasion, the NIKKOR Z DX 16-50mm f/3.5-6.3 VR caters to users who want to enjoy a compact and nimble zoom lens that can capture a variety of scenarios, without compromising on high-image quality. The lens is ideal for shooting an extensive spectrum of scenes such as portraits, vlogs, flatlay, selfies, wefies to wide-spread landscapes, and close-ups of flowers and accessories.
NIKKOR Z DX 50-250MM F/4.5-6.3 VR PRIMARY FEATURES
If close-up portraits are not your thing, the NIKKOR Z DX 50-250mm f/4.5-6.3 VR is a complementary lens that is brilliant for capturing stunningly crisp images at a longer shooting distance with a telephoto zoom that covers medium 50mm to super-telephoto 250mm range.
Capture your favourite musician performing at a concert or friends basking in fun at a carnival or festival. Superior resolution is reliably provided from maximum aperture regardless of focal length range or shooting distance. Despite being a telephoto zoom lens, you can get as close to subjects as 0.5m at maximum wide-angle position and 1m at maximum telephoto position. The NIKKOR Z DX 50-250mm f/4.5-6.3 VR offers:
- Effective compensation of axial chromatic aberration, resulting in reduced color bleeding, with the employment of an ED glass element
- Sharp, blur-free images with ultimate reliability, with the lens’ VR system that provides an effect equivalent to a shutter speed 5.0 stops2 faster, the maximum in the history of NIKKOR interchangeable lens3.
This lens is ideal for users who want to take a wide range of pictures with a single lens, from distant subjects that you cannot get closer to.
1Based on CIPA Standard: this value is achieved when attached to a DX-format camera with the camera’s VR function set to “NORMAL”, and when zoom is set to the maximum telephoto position
2Based on CIPA Standard: this value is achieved when attached to a DX-format camera with the camera’s VR function set to “NORMAL”, and when zoom is set to the maximum telephoto position.
3As of October 2019
AVAILABILITY
For more information on the new NIKKOR Z DX 16-50mm f/3.5-6.3 VR and NIKKOR Z DX 50-250mm f/4.5-6.3 VR lenses, and other Nikon products, please visit www.nikon.co.za
About Nikon
Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon in South Africa distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the latest mirrorless cameras in over 50 countries. For more information, visit www.nikon.co.za.
MEDIA CONTACT
Christine Tonking
Marketing Manager for Nikon in South Africa
0823254282
christinet@premiumgroup.co.za