Rediscover the powerful ultra wide-angle zoom lens that completes the NIKKOR Z S-Line f/2.8 range
JOHANNESBURG, SOUTH AFRICA – Renew your appreciation for familiar cityscapes, landscapes and starscapes with an ultra wide-angle zoom lens that delivers imagery with the best image quality. Nikon in South Africa announces the NIKKOR Z 14-24mm f/2.8 S, the latest addition to the extensive NIKKOR Z lens line-up. The new lens is the world’s shortest and lightest1 ultra wide-angle f/2.8 lens, only possible with the Z mount system. This versatile zoom lens brings about incredible optical capabilities that allow professionals to be able to reach a whole new range of expression with ultimate sharpness and clarity.
“The NIKKOR Z 14-24mm f/2.8 S is a great addition to a professional’s camera kit as it is a versatile and lightweight lens. Capture beautiful stories in a new dimension as the lens enables a greater power of expression, maximising the ability to express yourself with a wide range of coverage from the super wide-angle of 14mm to 24mm, and delivers the same superior rendering performance in both stills and videos,” said Grant Norton, CEO of Premium Brand Distributors for Nikon in South Africa.
NIKKOR Z 14-24MM F/2.8 S PRIMARY FEATURES
EXTENDED RANGE, UNPARALLELED PERFORMANCE
Freely revel in your moments of inspirations distraction-free when walking around with your camera to take photos of the city life and achieve superior image quality even in darker scenes or dimly lit shots. Be in control of how your picture should turn out by controlling which subjects should have a blur effect with faster shutter speeds, capture amazing firework shots in the way you want. Achieve beautiful expressions with natural bokeh that greatly shows-off the photo subject while capturing the hustle and bustle of the city in the background.
Capture the full scale of landmarks in your city such as the iconic architecture with ease. Be in control of the entire photography experience and enjoy Nikon’s renowned control over axial chromatic aberration and sagittal coma flare, ensuring that distortions are minimised, and colours are produced exactly as how one sees it. With the NIKKOR Z 14-24mm f/2.8 S, users can focus on the composition of their shot while Nikon takes care of everything in the background. Manage ghosting and flaring for sharper and clearer images with NIKKOR’s backlight resistance technology and the application of Nano Crystal Coat and ARNEO Coat – great for taking photos of the rolling hills illuminated by the sun in the background.
THE Z ADVANTAGE
When you let inspiration lead you, it is good to have a reliable and lightweight lens as a companion on a full day of shootings, so the weight of the camera bag would be the last thing on the mind. The NIKKOR Z 14-24mm f/2.8 S is the world’s shortest and lightest1 ultra wide-angle f/2.8 lens that weighs at approximately 650g. The lens’s overall length and weight are significantly reduced to deliver and achieve excellent agility while maintaining ultimate zoom lens image quality. This is made possible with the advantage of the Z mount system, where conventional lens elements with large curvature from the front elements are eliminated.
MADE TO ADAPT
Professionals looking for an addition to the NIKKOR Z will find that this lens is user friendly as it features operational controls that are similar with previous models, maintaining familiar operability with minimal discomfort or hesitation. Focus on your subjects smoothly, effortlessly and accurately; and experience smoother operation and higher responsiveness with the dedicated focus ring that can be adjusted according to the photographer’s demands.
Discover great operability with its control ring that allows for convenient and simple facilitation in either photo capturing or video recording. When it comes to videos, experience a smooth change in focus and brightness and switch between functions without the loud operational sounds. Speaking of silence, enjoy quiet operation with reduced operational and lens drive sounds as the stepping motor (STM) works behind the scenes to give an uninterrupted concentration as you work.
Built with the convenience of photographers in mind, users will also enjoy a lens information panel for easy confirmation of information without looking through the camera’s viewfinder. Take control of the entire experience by customising operations with the assignment of functions to suit your preferences with the lens function (L-Fn) button. Beyond that, achieve stable exposure even when the scenes change in brightness as even the flashing neon lights in a city at night would not prevent users from achieving a smooth and naturally captured image with the lens’ aperture control.
DESIGNED TO WITHSTAND
Another factor that makes this a truly dependable lens is its aperture control (AE) as it is built with the adoption of an electromagnetic aperture mechanism to ensure every shot is precise, even with continuous shooting.
Be it rain or shine, the lens features superior dust- and drip-resistant performance2 that effectively seals the lens against dust and water droplets from the moving parts on the lens. Meanwhile, the frontmost lens elements are covered in fluorine coat for useful anti-fouling performance, effectively repelling contaminants and making the cleaning of the lens easy. These thoughtful features ensure that users are able to take advantage of the lens’ durability and improved strength in whatever situations they may undergo to take the perfect shot.
The highly adaptable lens caters to a variety of needs with an assortment of accessories as it supports both the conventional screw-on filters and rear gel filters. It also provides the option between a dedicated lens hood that supports filter attachment (HB-97) where a 112mm screw-on filter can be attached directly to the hood, or the normal lens hood (HB-96) that is suitable to be used when there is no filter attachment. The latter can be a good choice for those on the go as it allows for enhanced portability with its smaller size.
1Among interchangeable zoom lenses for full-frame (Nikon FX-format) digital cameras with interchangeable lenses with a focal range beginning at 14 mm or lower, and a constant maximum aperture of f/2.8 throughout the zoom range, available as of September 16, 2020. Statement based on Nikon research.
2The lens is not guaranteed to be dust- and drip-resistant in all situations or under all conditions.
For more information on the new NIKKOR Z 14-24mm f/2.8 S, and other Nikon products, please visit www.nikon.co.za
ABOUT THE NIKKOR BRAND
NIKKOR is Nikon’s brand of photographic lenses. The NIKKOR name arose from adding “r”, a common practice in the naming of photographic lenses at the time the name was established, to “Nikko”, the Romanized abbreviation for Nippon Kogaku K.K., the original name used when the company was established. In November 2018, Nikon announced its milestone achievement of 110 million in total production of NIKKOR lenses for Nikon interchangeable lens cameras
ABOUT MY NIKKOR
Every photographer has a story to tell. Enter a world shaped by the creative vision and expression of Nikon photographers. Visit MY NIKKOR (mynikkor.com) to be inspired by their passion and adventures and let NIKKOR connect you with the culture of photography.
Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Middle East FZE distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the latest mirrorless cameras in over 50 countries. For more information, visit www.nikon.co.za
Marketing Manager for Nikon in South Africa