Bring your creativity to life with three-dimensional expression and gorgeous bokeh realised by the powerful S-Line optical performance
JOHANNESBURG, SOUTH AFRICA – When it comes to fashion photography, weddings or portraiture, there is nothing more important than capturing real, decisive and specific moments all up to its finest details. Nikon in South Africa has announced the NIKKOR Z 50mm f/1.2 S, a high performance and fast autofocus (AF) prime lens for both still-image and video recording. Go further in the pursuit thanks to the advanced optical performance of the S-Line as it demonstrates precise ability to express the textures in skin and hair, and the detail in clothing and make-up while utilising pleasing bokeh to always put your model’s best face forward.
“It is often the little details that stand out the most. With the NIKKOR Z 50mm f/1.2 S, this powerful lens not only delivers incredible sharpness all the way from maximum aperture but also allows you to achieve three-dimensional expression with its smooth and beautiful bokeh,” said Grant Norton, CEO of Premium Brand Distributors for Nikon in South Africa.
NIKKOR Z 50MM F/1.2 S PRIMARY FEATURES
AMPLIFY YOUR CREATIVITY
Let your subject take centre stage with the NIKKOR Z 50mm f/1.2 S. Push your creative vision to the limit and achieve the shallow depth of field allowing for the ultimate three-dimensional expression, with the combination of excellent resolution and well-balanced gradation of smooth bokeh. The powerful prime lens demonstrates the f/1.2 brightness realised by the S-Line, and the superiority that delivers the highest level of optical performance.
Experience minimal colour fringing around edges, precise point-image reproduction, effective control of sagittal coma flare, and excellent resolution as light bend naturally through the lens for sharp and beautifully detailed photographs. Effectively recreate your vision in mind with extensive colours and details.
Designed to minimise distortion and provide excellent control over focus breathing ensures that users are always in control. The lens reaches a new level of true symmetry made possible with the Z mount system, by positioning the symmetrical lens groups in front of, and behind, the aperture. Also, the employment of Nano Crystal Coat and ARNEO Coat illustrates a thoughtful dedication to creating a lens that allows for superior performance in backlight situations and minimised ghosting and flaring for clear and sharp images.
BUILT FOR PRECISION
Made to adapt to every scenario, the NIKKOR Z 50mm f/1.2 S is the first1 f/1.2 lens with AF capability for full-frame cameras that has adopted a multi-focusing system2 that incorporates multiple stepping motors (STMs) for fast and accurate AF. This fast lens ensures that you capture moments quickly and accurately, allowing for continuous focus even within a shallow depth of field.
Enjoy constant focusing speeds with a quiet and smooth AF that gives you a significant edge for video recording, thanks to the STMs integrated into the Z mount system with a large diameter of 55mm. Beyond that, the lens also enables precise focusing at maximum aperture, making it prefect for photos at short distances, for sharp, clear portraits or close-ups.
Pair the NIKKOR Z 50mm f/1.2 S with the Z series camera and experience an even smoother operation of the incredible Eye-Detection AF capability from the latter, as it helps the camera automatically detect and maintain focus of a subject’s eyes. Even in the fast-paced world of fashion photography, from portraiture of a model on the main stage to group shots where there are multiple subjects trying to display vibrant and colourful clothes to focus on, users have the option to choose the main set of eyes to focus on.
BE IN THE MOMENT
Whilst in the momentum of a good photo or video shooting session, the last thing a photographer wants is to focus too much on operating the lens. The new NIKKOR Z 50mm f/1.2 S combines a sophisticated design with practical functionality, featuring the little details that packs a massive punch for superior operability.
Functionality comes together with handiness via the control ring that allows for smooth switches between still-images and video recording. Assignment of functions to the control ring also keeps shooting simple while minimising operational sounds such as from a rotating command dial. Easy to operate, and smooth to change focus and brightness – all with just the control ring.
In addition, the lens information panel makes it easy for photographers to quickly confirm information without having to constantly look at the camera’s viewfinder. Another considerate feature is the customisable operation to freely assign a function to a photographer’s preference with the lens function (L-Fn) button.
Rely on the NIKKOR Z 50mm f/1.2 S with its enhanced strength and durability. Its dust- and drip-resistant3 performance effectively seals against dust and water drops from the moving parts on the lens barrel, as the rubber seal protects the area around lens mount. Other than being a trusty and durable companion, the lens also offers precision at every turn with its aperture control for continuous shooting, ensuring that the creators can always just focus on their subjects.
1Among interchangeable lenses for full-frame (Nikon FX-format) digital cameras with a maximum aperture of f/1.2 available as of September 16, 2020. Statement based on Nikon research.
2Multiple AF drive units work together to control the position of multiple focus lens groups with great precision for superior imaging performance regardless of shooting distance.
3The lens is not guaranteed to be dust- and drip-resistant in all situations or under all conditions.
For more information on the new NIKKOR Z 50mm f/1.2 S, and other Nikon products, please visit www.nikon.co.za
About the NIKKOR brand
NIKKOR is Nikon’s brand of photographic lenses. The NIKKOR name arose from adding “r”, a common practice in the naming of photographic lenses at the time the name was established, to “Nikko”, the Romanized abbreviation for Nippon Kogaku K.K., the original name used when the company was established. In November 2018, Nikon announced its milestone achievement of 110 million in total production of NIKKOR lenses for Nikon interchangeable lens cameras.
About My NIKKOR
Every photographer has a story to tell. Enter a world shaped by the creative vision and expression of Nikon photographers. Visit MY NIKKOR (mynikkor.com) to be inspired by their passion and adventures and let NIKKOR connect you with the culture of photography.
Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Middle East FZE distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the latest mirrorless cameras in over 50 countries. For more information, visit www.nikon.co.za
Marketing Manager for Nikon in South Africa