Nikon software receives the Red Dot Award: Brands & Communication Design 2021


NX Studio, an intuitive software with multi-functional capabilities, is a proud award recipient from the world-class design competition.

JOHANNESBURG, SOUTH AFRICA – 09 September 2021 Nikon in South Africa is pleased to announce that NX Studio, a software that offers full-scale seamless viewing, processing and editing of still images and videos captured with a Nikon digital camera1, is a winner of the “Red Dot Award: Brands & Communication Design 2021”.






The “Red Dot Award: Brands & Communication Design 2021” was judged by a panel of recognised design specialists from around the world based on aspects such as degree of idea, quality, innovation and brand identity. Winning products will be available for view on Red Dot Design Award website from November 12, 2021.

About the Red Dot Design Award
In order to appropriately assess the great diversity of products and projects in the area of design, the Red Dot Design Award is divided into three disciplines – Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept. With roughly 20,000 submissions, the Red Dot Award is one of the biggest design competitions in the world. 1955 marked the first year that a jury came together to evaluate the best designs of that era. In the 1990s, Red Dot’s CEO Prof. Dr. Peter Zec developed the name and brand of the award. Ever since, the prestigious distinction “Red Dot” has been a seal of outstanding design that is highly regarded internationally. The award-winners are presented in Red Dot’s yearbooks and museums as well as on the Red Dot website. Additional information can be found at

About Nikon
Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon in South Africa distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the latest mirrorless cameras in over 50 countries. For more information, visit

Christine Tonking
Marketing Manager for Nikon in South Africa 0823254282